From My Love for My Dog to Yours
The Hearty Paw was born out of the love I have for my dog, Tsar (the cutie in the picture), and I wanted to share that love with all pet parents out there who, too, deeply cherish their best friends. Dogs are not just pets – they’re members of our families. As owners, it’s our responsibility to keep them safe. Unfortunately, the pet industry is not set up to protect our dogs. The Hearty Paw is changing that.
There’s little to no oversight of many pet products on the market, and the right guidance is hard to come by given the profound conflicts of interest throughout the pet industry. There are no quality or safety standards for most types of pet goods including beds, toys, grooming supplies, and more. While there are organizations that assess and monitor products sold for human use, there are minimal guardrails in the pet market. Unsurprisingly, research shows levels of toxins in many pet products that can not only harm our dogs but also harm us and, especially, small children at home. Furthermore, from backyard breeders that sell sick dogs to vet schools funded by large corporations that sell pet food that can consist of diseased animal meat heated up to temperatures that create carcinogens, who can we really trust?
I was inspired to create a platform to help people like you and me find high-quality products that support the health and wellness of our pets. And I wanted to make it as easy as possible to do so (check out our Personalization Quiz). I know how challenging it is to be inundated by the extensive assortments at other retailers that just want to sell you anything. Not us. We throw our full weight behind our products; and while we recognize no process is perfect, we have leveraged extensive amounts of research and data to bring you a highly curated selection of products that will help keep your pet safe.
Our dogs don’t live forever, and they deserve the best quality of life for how much they light up a room with their smiles and how hard they wag their tails when they see us come home. I hope from the bottom of my heart that you find our products and resources useful in helping your best friend put his or her best paw forward in living a healthy and vibrant life.
With love,
Yana Sinkevich
CEO and Founder
From My Love for My Dog to Yours
The Hearty Paw was born out of the love I have for my dog, Tsar (the cutie in the picture), and I wanted to share that love with all pet parents out there who, too, deeply cherish their best friends. Dogs are not just pets – they’re members of our families. As owners, it’s our responsibility to keep them safe. Unfortunately, the pet industry is not set up to protect our dogs. The Hearty Paw is changing that.
There’s little to no oversight of many pet products on the market, and the right guidance is hard to come by given the profound conflicts of interest throughout the pet industry. There are no quality or safety standards for most types of pet goods including beds, toys, grooming supplies, and more. While there are organizations that assess and monitor products sold for human use, there are minimal guardrails in the pet market. Unsurprisingly, research shows levels of toxins in many pet products that can not only harm our dogs but also harm us and, especially, small children at home. Furthermore, from backyard breeders that sell sick dogs to vet schools funded by large corporations that sell pet food that can consist of diseased animal meat heated up to temperatures that create carcinogens, who can we really trust?
I was inspired to create a platform to help people like you and me find high-quality products that support the health and wellness of our pets. And I wanted to make it as easy as possible to do so (check out our Personalization Quiz). I know how challenging it is to be inundated by the extensive assortments at other retailers that just want to sell you anything. Not us. We throw our full weight behind our products; and while we recognize no process is perfect, we have leveraged extensive amounts of research and data to bring you a highly curated selection of products that will help keep your pet safe.
Our dogs don’t live forever, and they deserve the best quality of life for how much they light up a room with their smiles and how hard they wag their tails when they see us come home. I hope from the bottom of my heart that you find our products and resources useful in helping your best friend put his or her best paw forward in living a healthy and vibrant life.
With love,